MAPP MTL
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2021
Description
MAPP MTL showcases its festival brand identity through a series of editorial assets that bridge the gap between graphic design and spatial installation. The project features vibrant, gradient-heavy posters and event programs, placing bold typographic layouts against printed landscape backdrops to establish a cohesive visual language for the festival. Captured by photographer Eliott Légaré, the work highlights the intersection of print media and event branding. The imagery relies on a clean, studio-based approach, utilizing natural light to emphasize the saturated tones and sharp details of the graphic design work provided by Demande Spéciale.
Style
Editorial, Warm, Clean, Vertical
Techniques
Natural light
Industries
Festivals & Events
Context
Advertising Campaign
Associated creatives
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