MAPP MTL: Brand Identity

Brand

MAPP MTL

Date

Mar 2021

Description

The MAPP MTL brand identity project showcases a comprehensive approach to festival design, blending typography with immersive environmental backdrops. Developed with graphic design by Demande Spéciale and captured through the lens of photographer Eliott Légaré, the project explores the interplay between printed materials and spatial staging. The collateral, featuring bold gradients and event-specific iconography, is presented against high-contrast, large-format landscape projections. These editorial visuals highlight the clean application of festival branding within a studio environment, utilizing natural light to emphasize the saturation and texture of the printed elements.

Style

Editorial, Warm, Clean, Vertical

Techniques

Natural light

Industries

Festivals & Events

Context

Advertising Campaign