MAC
Featured MAC projects
This week's top MAC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
MAC · FY26 Holiday
MAC · MAC Lipglass
MAC presents a high-energy commercial for their signature Lipglass, centering on a group of models captured in a futuristic, metallic setting. The production emphasizes product texture and high-shine finishes through a series of rapid cuts, alternating between wide-angle choreography and intimate close-ups. The aesthetic leans into a polished studio environment, utilizing neon lighting to catch reflective surfaces. Post-production elements include motion graphics and animated typography to integrate campaign messaging directly into the visual rhythm of the piece.
MAC · MACXIMAL
The MACXIMAL commercial campaign channels high-energy movement through a series of dynamic sequences featuring a diverse cast. The project leans into a polished, high-contrast aesthetic, utilizing saturated color palettes and dramatic monochrome backdrops to emphasize the product application. Produced for the cosmetics sector, the film employs live-action techniques to capture a vibrant, fast-paced atmosphere. Post-production and visual effects were provided by Wild Island Films, ensuring the commercial maintains a sharp and cohesive visual identity.
MAC · Hypnotising Holiday
MAC · Holiday Anthem
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