Logo

MAC

MACXIMAL
Brand
MAC
ProjectMACXIMAL
Date

Nov 2024

Description

MAC presents MACXIMAL, a high-energy commercial campaign for the beauty and cosmetics category. The project features a dynamic ensemble of models engaging in fluid, rhythmic movement while highlighting the brand’s latest product line. The aesthetic leans into a high-contrast visual language, utilizing a dark background to ground the composition. This approach prioritizes a polished, saturated palette, punctuated by precise, cinematic lighting that draws focus to both the talent and the cosmetic application. Post-production and visual effects for the film were managed by Wild Island Films, ensuring a cohesive and high-fidelity output for the campaign.

Style

Horizontal, Commercial, Saturated, Monochrome

Industries

Cosmetics

Color
Jet Black
Magenta
Background

Black Seamless

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by