MAC
MAC Lipglass
Brand
ProjectMAC Lipglass
Date
Apr 2026
Description
This campaign for MAC Lipglass captures the product's high-shine finish through a series of dynamic sequences. Featuring a group of models in a metallic, futuristic environment, the project balances wide-angle choreography with intimate close-ups of application. The aesthetic leans into a polished, high-energy studio look, utilizing neon lighting to emphasize texture and reflection. The visual narrative is further shaped by motion graphics and animated typography, providing a sharp, technical frame for the cosmetic display.
Style
Horizontal, Commercial, Neon, Polished
Techniques
Motion Graphics
Industries
Cosmetics
Color
Jet Black
Pure White
Background
Virtual Production Background
Context
TVC / TV Commercial
Associated creatives
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