LiveOnNY
Featured LiveOnNY projects
This week's top LiveOnNY projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
LiveOnNY · I Need a Hero Life. Pass It On
LiveOnNY's 'I Need a Hero Life. Pass It On' is a public awareness campaign that focuses on intimate, human-centric storytelling. The project features a series of portraits captured in medical facilities and domestic settings, highlighting the personal experiences of patients and their families. Shot with a documentary approach, the video piece employs natural light and a desaturated palette to maintain a realistic, observational tone. The execution relies on steady framing and deliberate pacing, grounding the narrative in the authentic expressions of those involved. Creative direction for the project was provided by Kelly Durcan.
LiveOnNY · I Need A Hero
LiveOnNY presents 'I Need A Hero,' a public awareness campaign capturing poignant human experiences across hospital and domestic settings. The project utilizes a documentary-style approach to highlight the stories of patients and their support networks, moving between clinical environments and intimate home interiors. The narrative leans into natural light and clean, live-action cinematography to maintain a reflective tone. Kelly Durcan is credited for creative contributions to the campaign, which emphasizes the personal scale of donor awareness through a series of human-centric vignettes.
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