LiveOnNY
I Need A Hero
Brand
ProjectI Need A Hero
Date
Mar 2026
Description
LiveOnNY presents 'I Need A Hero,' a public awareness campaign designed to capture the personal impact of organ donation. The project utilizes a documentary-style approach, moving between sterile hospital settings and intimate domestic environments to highlight the human connection at the heart of the initiative. Through clean, natural light, the film vignettes focus on the lived experiences of patients and their families. With agency and creative direction from Kelly Durcan, the project leans into a restrained, live-action technique to facilitate a reflective tone throughout the series.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Navy
Pure White
Background
Medical Clinic
Context
Brand Film / Corporate Video
Associated creatives
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