LiveOnNY: I Need A Hero
Brand
Date
Mar 2026
Description
LiveOnNY presents 'I Need A Hero,' a public awareness campaign capturing poignant human experiences across hospital and domestic settings. The project utilizes a documentary-style approach to highlight the stories of patients and their support networks, moving between clinical environments and intimate home interiors. The narrative leans into natural light and clean, live-action cinematography to maintain a reflective tone. Kelly Durcan is credited for creative contributions to the campaign, which emphasizes the personal scale of donor awareness through a series of human-centric vignettes.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Medical Clinic
Context
Brand Film / Corporate Video
Associated creatives
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