LiveOnNY: I Need a Hero Life. Pass It On
Brand
Date
Apr 2026
Description
LiveOnNY's 'I Need a Hero Life. Pass It On' is a public awareness campaign that focuses on intimate, human-centric storytelling. The project features a series of portraits captured in medical facilities and domestic settings, highlighting the personal experiences of patients and their families. Shot with a documentary approach, the video piece employs natural light and a desaturated palette to maintain a realistic, observational tone. The execution relies on steady framing and deliberate pacing, grounding the narrative in the authentic expressions of those involved. Creative direction for the project was provided by Kelly Durcan.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Charcoal
Pure White
Background
Medical Clinic
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.