LiveOnNY
I Need a Hero Life. Pass It On
Brand
Date
Apr 2026
Description
LiveOnNY’s public awareness campaign, I Need a Hero Life. Pass It On, documents the personal narratives of patients and their families through a series of intimate portraits. The project captures individuals across clinical and residential settings, emphasizing authentic, human-centric storytelling. Leaning into a documentary-style approach, the production utilizes natural light and desaturated tones to maintain a grounded aesthetic. The observational framing focuses on the connection between subjects, captured through cinematic live-action techniques.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Public Awareness
Color
Charcoal
Pure White
Background
Medical Clinic
Context
Brand Film / Corporate Video
Associated creatives
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