Last Prisoner Project

Last Prisoner Project · Brand Retainer | Free Robert Deals

Last Prisoner Project spotlights the human cost of cannabis offenses in this advocacy campaign, centering on the narrative of Robert Deals. Produced by Saylor, the project leverages a documentary-style approach to highlight the push for criminal justice reform through a personal lens. The film features Alicia Deals, whose testimony is interspersed with a blend of modern broadcast footage, archival family photography, and monochrome protest documentation. The execution integrates a mix of live-action technique alongside textured 16mm and Super 8 aesthetics to ground the call for clemency.

Last Prisoner Project · Brand Retainer | A Message from Senator Warren

Last Prisoner Project partners with Saylor on a public awareness campaign featuring Senator Elizabeth Warren. The project delivers a targeted message concerning cannabis policy reform, focusing on direct-to-camera communication. The creative execution utilizes a clean, live-action technique to maintain a formal tone, set within a standard office environment. This vertical-format content relies on a cinematic approach to frame the Senator’s speech, ensuring the delivery remains the focal point throughout the brief.

Last Prisoner Project · Brand Retainer | Cannabis Justice Rally

Last Prisoner Project documents an advocacy speech from the Cannabis Justice Rally, focusing on the intersection of prison reform and personal testimony. Speaker Donte West addresses the crowd, sharing his experiences of incarceration to highlight the organisation's ongoing mission. The production utilizes a documentary-style approach, blending outdoor natural light with stage lighting effects. Captured for vertical orientation, the film leans into a clean, live-action aesthetic to document the rally's calls for solidarity and legislative change.

Last Prisoner Project · Brand Retainer | Prison Labor

Last Prisoner Project partners with creative agency Saylor for this public awareness campaign highlighting the intersection of prison labor and California wildfire response. The project utilizes a cinematic, low-key visual approach to convey the realities of incarcerated firefighters. Through a combination of live-action technique and stark, matte-finished frames, the campaign focuses on the disparity between labor conditions and institutional narratives. Bold, high-contrast typography underscores the specific statistics presented, maintaining an aesthetic that leans into urgent, vertical-format storytelling.

Last Prisoner Project · Brand Retainer | A Mother's Message

Last Prisoner Project presents 'A Mother's Message,' a piece from the Brand Retainer campaign focusing on the personal impact of cannabis-related incarceration. The video features Mitzi Wall sharing her perspective on her son’s imprisonment since 2020. Produced by Saylor, the project uses a documentary-style approach to weave together family footage and personal photographs. The work highlights the ongoing toll of justice system involvement on affected families.

Last Prisoner Project · Brand Retainer | Free Antonio Wyatt

Last Prisoner Project spotlights the advocacy case of Antonio Wyatt in this vertical campaign, detailing his 12-year sentence for marijuana possession in Kansas. The piece utilizes documentary-style storytelling and live-action technique to bridge the gap between human experience and legislative data. Produced by Saylor, the project anchors its narrative through archival portraits and highway tracking shots along Interstate 70. The editorial approach integrates informational graphics to illustrate the contrast between current cannabis policy and neighboring legal markets, complemented by an interview segment featuring attorney and advocate Barry Grissom.

Last Prisoner Project · Brand Retainer | 4/20

This documentary-style video campaign for the Last Prisoner Project centres on protest activity during the 4/20 observance. The footage highlights activists gathering in front of government buildings, blending wide-angle group shots of demonstrations with intimate portraits of participants. Developed under a creative retainer with agency Saylor, the project employs a high-contrast monochrome aesthetic accented with muted sage green graphics. The execution utilises a live-action technique formatted for vertical viewing, communicating the organisation's advocacy objectives through urgent, documentary-style storytelling.

Last Prisoner Project · Richeda's Letter

Last Prisoner Project · The Pen to Right History

Last Prisoner Project · Pardon People. Not Poultry.