This documentary-style video campaign for the Last Prisoner Project centres on protest activity during the 4/20 observance. The footage highlights activists gathering in front of government buildings, blending wide-angle group shots of demonstrations with intimate portraits of participants.
Developed under a creative retainer with agency Saylor, the project employs a high-contrast monochrome aesthetic accented with muted sage green graphics. The execution utilises a live-action technique formatted for vertical viewing, communicating the organisation's advocacy objectives through urgent, documentary-style storytelling.
