Last Prisoner Project
Brand Retainer | 4/20
May 2026
This documentary-style video campaign for the Last Prisoner Project centres on protest activity during the 4/20 observance. The footage highlights activists gathering in front of government buildings, blending wide-angle group shots of demonstrations with intimate portraits of participants. Developed under a creative retainer with agency Saylor, the project employs a high-contrast monochrome aesthetic accented with muted sage green graphics. The execution utilises a live-action technique formatted for vertical viewing, communicating the organisation's advocacy objectives through urgent, documentary-style storytelling.
Documentary, Vertical, Commercial, Monochrome
Public Awareness
Residential Building
Advertising Campaign, Social Media / Short Form Video
