Last Prisoner Project Brand Retainer | Prison Labor 2026

About

Last Prisoner Project partners with creative agency Saylor for this public awareness campaign highlighting the intersection of prison labor and California wildfire response. The project utilizes a cinematic, low-key visual approach to convey the realities of incarcerated firefighters. Through a combination of live-action technique and stark, matte-finished frames, the campaign focuses on the disparity between labor conditions and institutional narratives. Bold, high-contrast typography underscores the specific statistics presented, maintaining an aesthetic that leans into urgent, vertical-format storytelling.