Kotuba
Featured Kotuba projects
This week's top Kotuba projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kotuba · Love Tough Agriculture
Kotuba’s project Love Tough Agriculture explores the intersection of heavy-duty utility and rural life. Directed by Evan Cunningham through Exit Films, the commercial features a utility vehicle navigating open, dry grassland environments. The film utilizes cinematic framing and natural lighting to establish an atmospheric exterior setting. The visual narrative captures day-to-day farming operations across open terrain, incorporating both wide-angle drone footage and intimate live-action sequences to emphasize the vehicle's role in agricultural tasks.
Kotuba · Love Tough Commercial
Kotuba’s Love Tough commercial presents a series of vignettes highlighting the operational capabilities of their heavy-duty industrial machinery. The film documents equipment such as excavators, tractors, and ride-on mowers across diverse environments, from expansive rural fields to active construction sites. Directed by Evan Cunningham with production by Exit Films, the spot utilizes a cinematic, live-action approach. The aesthetic leans into natural light to emphasize the gritty textures of the machinery and the surrounding work environments, maintaining a clean, industrial focus throughout the sequences.
Kotuba · Love Tough Brand
Kotuba’s 'Love Tough Brand' campaign for the automotive industry centers on a high-stakes, cinematic narrative. Produced by Exit Films with creative input from Evan Cunningham, the project leans into dramatic live-action storytelling, following the trajectory of farm machinery across shifting light conditions. The visual approach navigates from moody night sequences to bright daylight transitions set within rural environments. By utilizing heavy atmospheric tension and intentional art direction, the work highlights the utility of the equipment through a story-driven lens.
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