Kotuba
Love Tough Brand
Brand
ProjectLove Tough Brand
Date
Apr 2026
Description
Kotuba launches the 'Love Tough Brand' automotive commercial, a project that highlights rugged machinery through a narrative-driven lens. Directed with a focus on dramatic atmosphere, the film transitions from moody, night-time sequences to high-contrast daylight scenes set across expansive rural landscapes. The production, facilitated by Exit Films with creative contributions from Evan Cunningham, utilizes a cinematic approach to frame industrial equipment within a domestic setting. The work relies on live-action techniques to emphasize the scale and durability of the featured vehicles.
Style
Horizontal, Action, Cinematic, Moody
Industries
Mass Market Automotive
Background
Street
Context
TVC / TV Commercial
Associated creatives
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