Kotuba: Love Tough Brand
Brand
Date
Apr 2026
Description
Kotuba’s 'Love Tough Brand' campaign for the automotive industry centers on a high-stakes, cinematic narrative. Produced by Exit Films with creative input from Evan Cunningham, the project leans into dramatic live-action storytelling, following the trajectory of farm machinery across shifting light conditions. The visual approach navigates from moody night sequences to bright daylight transitions set within rural environments. By utilizing heavy atmospheric tension and intentional art direction, the work highlights the utility of the equipment through a story-driven lens.
Style
Horizontal, Action, Cinematic, Moody
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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