Kotuba
Love Tough Commercial
Brand
ProjectLove Tough Commercial
Date
Apr 2026
Description
The 'Love Tough' commercial for Kotuba focuses on the operational capabilities of heavy-duty machinery and industrial equipment. The film highlights excavators, tractors, and ride-on mowers across rural fields and active construction sites, leaning into a cinematic and clean aesthetic. Directed by Evan Cunningham with production by Exit Films, the spot utilizes natural light to emphasize the textures of industrial landscapes and working apparel. The narrative prioritizes live-action techniques to document the performance of heavy machinery in varied environments.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Mass Market Automotive
Color
Jet Black
Burnt Orange
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.