KidSuper
Featured KidSuper projects
This week's top KidSuper projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project KidSuper · KidSuper Studios A/W 25 photography Elliot Hensford
KidSuper Studios presents its A/W 25 collection through a narrative-driven editorial campaign. Photographed by Elliot Hensford, the project leans into a pastoral aesthetic, placing layered, contemporary streetwear against expansive, rolling meadow landscapes. The imagery utilizes natural light and a warm, grainy texture to emphasize the tactile patchwork and varied fabric textures of the outerwear. With creative direction from Tj Sawyerr, the campaign captures models in motion, accented by seasonal elements like drifting autumn leaves and wildflowers. Set design by Julia Dias complements the outdoor environment, maintaining an earthy, nostalgic tone throughout the series.
Project KidSuper · KidSuper Studios AW25 by TJ Saw
KidSuper presents its AW25 collection through an editorial lens, centering on the interplay between structured tailoring and pastoral artifice. Captured by TJ Saw, the campaign leans into an earthy palette of rusts and browns, brought to life through intricate patchwork garments that anchor the seasonal narrative. Set designer Julia Dias constructs the environment, utilizing rolling painted hills and moss-strewn foregrounds to ground the collection in a nostalgic, cinematic atmosphere. Omari Phipps features as the primary model, joined by additional talent across a series of studio and atmospheric outdoor vignettes that explore the tactile details of layered streetwear and heavy outerwear.
Project KidSuper · Fall 2025 Ad Campaign
The KidSuper Fall 2025 ad campaign is a masterclass in surreal editorial minimalism, artfully blending the brand’s signature streetwear ethos with a refined, high-fashion sensibility. Under the creative direction of TJ Sawyer and executed by The Odyssey Collective, the project transports viewers to a dreamlike, painterly landscape that feels both vast and intimate. Photographer Elliot Hensford captures the collection through a cinematic lens, utilizing low-key chiaroscuro lighting and natural light to emphasize the rich, tactile layers of the garments, from plush faux-fur hooded parkas to intricately tailored pinstriped suits. The campaign leans into a pastoral, slightly surreal atmosphere, characterized by models posed against dramatic, moody mountain ranges, mossy boulders, and rolling meadows scattered with wildflowers. Set designer Julia Dias curates these otherworldly backdrops, seamlessly integrating elements like floating autumn leaves, equestrian motifs, and whimsical props—such as vibrant orange umbrellas and woven apple baskets—that ground the high-concept visual narrative. Stylist Shereen Clairessa brings a meticulous hand to the complex layering, ensuring that the eclectic patchwork designs and graphic prints remain the focal point. By balancing an earthy color palette with sharp, surrealist flourishes, the campaign feels like a cohesive, thought-provoking journey into the KidSuper identity, successfully elevating standard fashion photography into a series of evocative, live-action stills that linger in the imagination long after the initial glance.
Project KidSuper · Kidsuper S/S 25 IT'S ALL UP IN THE AIR’
KidSuper presents the S/S 25 collection titled 'IT’S ALL UP IN THE AIR', a designer fashion project that centers on structured, monochromatic environments. The series features art direction by King Owusu, who also appears as a model alongside Rio Thake. The imagery leans into editorial composition, utilizing a distinct warm palette and clean staging to frame patterned knitwear. The set design incorporates sports-inspired elements, emphasizing the graphic illustrations integrated into the garments.
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