KidSuper
Kidsuper S/S 25 IT'S ALL UP IN THE AIR’
Brand
Date
Mar 2025
Description
KidSuper presents the S/S 25 collection, 'IT'S ALL UP IN THE AIR,' an editorial project that explores the brand’s graphic aesthetic through a monochromatic lens. The series features models King Owusu and Rio Thake, set against a stark, uniform red backdrop that anchors the collection’s bold patterns. Art direction by King Owusu emphasizes a clean, structured composition. The imagery utilizes soft lighting to pull out the textures of the knitwear, layering graphic illustrations against a minimal interior space.
Style
Editorial, Vertical, Warm, Clean
Industries
Designer Fashion
Color
Burgundy
Jet Black
Pure White
Background
Set-dressed
Context
Lookbook
Associated creatives
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