KidSuper

Sep 2025

The KidSuper Fall 2025 ad campaign is a masterclass in surreal editorial minimalism, artfully blending the brand’s signature streetwear ethos with a refined, high-fashion sensibility. Under the creative direction of TJ Sawyer and executed by The Odyssey Collective, the project transports viewers to a dreamlike, painterly landscape that feels both vast and intimate. Photographer Elliot Hensford captures the collection through a cinematic lens, utilizing low-key chiaroscuro lighting and natural light to emphasize the rich, tactile layers of the garments, from plush faux-fur hooded parkas to intricately tailored pinstriped suits. The campaign leans into a pastoral, slightly surreal atmosphere, characterized by models posed against dramatic, moody mountain ranges, mossy boulders, and rolling meadows scattered with wildflowers. Set designer Julia Dias curates these otherworldly backdrops, seamlessly integrating elements like floating autumn leaves, equestrian motifs, and whimsical props—such as vibrant orange umbrellas and woven apple baskets—that ground the high-concept visual narrative. Stylist Shereen Clairessa brings a meticulous hand to the complex layering, ensuring that the eclectic patchwork designs and graphic prints remain the focal point. By balancing an earthy color palette with sharp, surrealist flourishes, the campaign feels like a cohesive, thought-provoking journey into the KidSuper identity, successfully elevating standard fashion photography into a series of evocative, live-action stills that linger in the imagination long after the initial glance.

Editorial, Lifestyle, Cinematic

Natural light

Luxury Fashion Houses, Fashion