Home
·Projects
·KidSuper
·2025
·Fall 2025 Ad Campaign

Five models posing outdoors in autumn landscape wearing KidSuper Fall 2025 collection apparel

Two models standing in a moody landscape holding hands under an umbrella for KidSuper Fall 2025 campaign

Model seated on a black horse in a landscape setting with rolling hills and a cloudy sky for KidSuper Fall 2025 campaign

Model wearing a dark pinstripe suit mounted on a black horse in a dramatic landscape under an overcast sky.

Group of models in styled outerwear walking through an autumn landscape with falling leaves under a moody sky

Man seated on a rock looking up at another man floating horizontally in the air against a moody landscape under a dramatic cloudy sky.

Man in dark suit standing in a dramatic rural landscape surrounded by falling autumn leaves captured by Elliot Hensford

Two models standing under a large umbrella over a field of autumn leaves against a landscape background with hills

Model with voluminous dark curly hair wearing a patchwork red jacket outdoors against a mountainous landscape for KidSuper.

Two models wearing plush hooded winter coats posing outdoors against a dark mountainous landscape under an overcast sky.

Man in padded quilted coat and trousers seated outdoors in a rural landscape at dusk

Five models in patterned and textured outerwear posing in a grassy landscape with rolling hills for KidSuper Fall 2025 campaign

Two models wearing patterned plaid suits and coats standing in a meadow with mountains in the background

Model wearing a striped suit and dark gloves holding a lollipop against an outdoor landscape background for KidSuper Fall 2025.

Two models wearing plaid patterned outerwear standing together in a grassy landscape holding a floral bouquet

Model wearing printed long coat and black hat holding a wicker basket standing in a green landscape

Model standing on a mossy rock wearing an olive green belted trench coat against a misty valley landscape.

Model wearing a patterned puffer jacket and beanie seated on a rock in a landscape with hills and trees

Two men seated in camping chairs on a grassy landscape with rolling hills in the background for the KidSuper fall 2025 ad campaign

Three models wearing patterned streetwear in a scenic mountain landscape for KidSuper fall 2025 ad campaign.

KidSuper Fall 2025 Ad Campaign 2025

About

The KidSuper Fall 2025 ad campaign is a masterclass in surreal editorial minimalism, artfully blending the brand’s signature streetwear ethos with a refined, high-fashion sensibility. Under the creative direction of TJ Sawyer and executed by The Odyssey Collective, the project transports viewers to a dreamlike, painterly landscape that feels both vast and intimate. Photographer Elliot Hensford captures the collection through a cinematic lens, utilizing low-key chiaroscuro lighting and natural light to emphasize the rich, tactile layers of the garments, from plush faux-fur hooded parkas to intricately tailored pinstriped suits. The campaign leans into a pastoral, slightly surreal atmosphere, characterized by models posed against dramatic, moody mountain ranges, mossy boulders, and rolling meadows scattered with wildflowers. Set designer Julia Dias curates these otherworldly backdrops, seamlessly integrating elements like floating autumn leaves, equestrian motifs, and whimsical props—such as vibrant orange umbrellas and woven apple baskets—that ground the high-concept visual narrative. Stylist Shereen Clairessa brings a meticulous hand to the complex layering, ensuring that the eclectic patchwork designs and graphic prints remain the focal point. By balancing an earthy color palette with sharp, surrealist flourishes, the campaign feels like a cohesive, thought-provoking journey into the KidSuper identity, successfully elevating standard fashion photography into a series of evocative, live-action stills that linger in the imagination long after the initial glance.