Intersport

Intersport · Einmal Sport

In the commercial "Einmal Sport," Intersport explores a fictionalized, dystopian vision of October 2041. The narrative imagines a society where physical activity is outlawed, pitting restrictive authority against the enduring presence of grassroots athletics. By contrasting sterile, brutalist landscapes with intimate scenes of children playing soccer on urban pitches, the film establishes a narrative tension between order and movement. Produced by Markenfilm with agency support from Jung von Matt SPORTS and production services by shelter.film, the spot utilizes a moody, desaturated palette to ground its futuristic premise. The execution relies on live-action techniques augmented by VFX to build a stark, regimented world where the act of exercise becomes an act of rebellion.

Intersport, Adidas · Make it Your Game

Intersport and Adidas collaborate on the 'Make it Your Game' campaign, a sports commercial directed by Current with creative input from Superson. The project explores the personal connection to football through a series of vignettes featuring young female players. Shot with a documentary-style approach, the film transitions from intimate locker room moments to high-energy training sequences. The aesthetic utilizes natural light to capture scenes across urban streets and playing fields, emphasizing a clean, live-action technique that focuses on the mechanics and community of the sport.

Intersport · Back to School FW25

Intersport · Back to Club FW25

Intersport · You'll Never Run Alone