Intersport: Einmal Sport

Brand

Date

Dec 2024

Description

In the commercial "Einmal Sport," Intersport explores a fictionalized, dystopian vision of October 2041. The narrative imagines a society where physical activity is outlawed, pitting restrictive authority against the enduring presence of grassroots athletics. By contrasting sterile, brutalist landscapes with intimate scenes of children playing soccer on urban pitches, the film establishes a narrative tension between order and movement. Produced by Markenfilm with agency support from Jung von Matt SPORTS and production services by shelter.film, the spot utilizes a moody, desaturated palette to ground its futuristic premise. The execution relies on live-action techniques augmented by VFX to build a stark, regimented world where the act of exercise becomes an act of rebellion.

Style

Horizontal, Cinematic, Moody, Desaturated, Nostalgic

Techniques

VFX / visual effects

Industries

Sportswear

Color

Jet Black

Charcoal

Crimson

Background

Residential Building