Intersport

Einmal Sport

Brand

Date

Dec 2024

Description

Intersport presents 'Einmal Sport,' a cinematic campaign that explores a dystopian narrative set in October 2041. The film portrays a fictional society where physical activity has been banned to prioritize workplace productivity, contrasting bleak, industrial architecture with the human persistence of sport in an urban environment. Produced by Markenfilm with agency and creative support from Jung von Matt SPORTS and production services by shelter.film, the spot utilizes live-action techniques alongside VFX to construct its cold, regimented future. The aesthetic is defined by a desaturated color palette and moody lighting, emphasizing the narrative's tension between state authority and individual movement.

Style

Horizontal, Cinematic, Moody, Desaturated, Nostalgic

Techniques

VFX / visual effects

Industries

Sportswear

Color

Jet Black

Charcoal

Crimson

Background

Residential Building