Hyundai Tucson

Hyundai Tucson · Drive In

Hyundai Tucson’s 'Drive In' commercial leans into a high-energy, cinematic aesthetic. Set against the backdrop of a retro-style diner under vibrant neon lighting, the project highlights the vehicle's presence through dynamic night-time sequences. The film transitions from the exterior atmosphere to the interior experience, focusing on the SUV’s modern cockpit and digital displays. Executed with a distinctive neon-heavy visual style and live-action technique, the production was managed by REVERIE Content, with agency support from Innocean USA.

Hyundai Tucson · Made for it, Even If You're Not

Hyundai Tucson's campaign, 'Made for it, Even If You're Not,' positions the SUV within challenging outdoor environments. The project focuses on vehicle performance across varied terrains, utilizing live-action technique and sweeping drone footage to capture the car in motion through forest landscapes and grassy fields. The commercial, supported by INNOCEAN Worldwide, leans into a cinematic aesthetic. Production was handled by Good Oil, with Fin Design + Effects contributing post-production and visual effects to the spot.

Hyundai Tucson · Everybody's Outside

Hyundai Tucson · Mental Vacation