Hyundai Tucson: Made for it, Even If You're Not
Brand
Date
Dec 2024
Description
Hyundai Tucson's campaign, 'Made for it, Even If You're Not,' positions the SUV within challenging outdoor environments. The project focuses on vehicle performance across varied terrains, utilizing live-action technique and sweeping drone footage to capture the car in motion through forest landscapes and grassy fields. The commercial, supported by INNOCEAN Worldwide, leans into a cinematic aesthetic. Production was handled by Good Oil, with Fin Design + Effects contributing post-production and visual effects to the spot.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Cobalt
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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