Hyundai Tucson
Made for it, Even If You're Not
Dec 2024
Hyundai Tucson's campaign, 'Made for it, Even If You're Not,' positions the SUV as a capable partner for outdoor exploration. The commercial follows the vehicle as it navigates diverse terrain, from open grassy fields to forested dirt roads, highlighting its performance through sweeping tracking shots and aerial drone footage. Developed by agency INNOCEAN Worldwide with production from Good Oil, the spot balances dynamic motion with a lighthearted look at outdoor mishaps. The project leverages clean, live-action techniques and cinematic lighting to ground the vehicle's identity within its natural landscape, with post-production and visual effects provided by Fin Design + Effects.
Horizontal, Cinematic, Clean
Drone footage
Luxury Automotive
Forest
TVC / TV Commercial
