Hyundai Tucson
Drive In
Brand
ProjectDrive In
Date
Feb 2026
Description
Hyundai Tucson's 'Drive In' campaign translates the model's presence into a series of dynamic nocturnal sequences. The creative features an atmospheric, cinematic aesthetic, leaning into high-contrast neon lighting and vibrant color palettes that reflect off the wet pavement of a retro-styled setting. Produced with the support of REVERIE Content and agency Innocean USA, the film highlights both the vehicle's exterior maneuvers and its modern digital interior. The production utilizes live-action techniques to emphasize the energetic mood and lighting design across both static and motion assets.
Style
Horizontal, Cinematic, Neon
Industries
Luxury Automotive
Color
Cobalt
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