House of Dagmar
Featured House of Dagmar projects
This week's top House of Dagmar projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project House of Dagmar · Pre Spring 2027 Campaign
For the Pre Spring 2027 campaign, House of Dagmar leans into a sophisticated, monochromatic aesthetic that channels an elevated sense of modern minimalism. Through the lens of photographers Kulesza & Pik, the project explores the interplay between structured luxury fashion and tactile materiality. The campaign features model Malgosia Bela, whose poised presence anchors a series of portraits defined by clean lines and a disciplined, neutral palette. Under the direction of fashion stylist Linn Hagglund, the collection emphasizes high-end textures—ranging from sleek leather and chunky distressed knits to tailored wool and structured shearling—against stark studio backgrounds. The visual narrative relies on a polished editorial approach, frequently utilizing studio strobe lighting to emphasize the sharp silhouettes of the garments. Many of the compositions employ a low-key chiaroscuro technique to heighten the contrast of the leather pieces, while other frames utilize high-key lighting to highlight the fluid, organic draping of off-shoulder dresses. By stripping away extraneous detail, the campaign achieves a contemporary, professional look that serves as a testament to the house's focus on meticulous craftsmanship. Each image functions as a deliberate, calculated study of garment construction, offering a refined portrait of luxury that feels both timeless and strikingly current in today’s editorial fashion landscape.
Project House of Dagmar · CAMPAIGN F/W 25
House of Dagmar’s Fall/Winter 2025 campaign leans into a minimalist, monochromatic aesthetic to showcase the season’s structured tailoring and sculptural outerwear. Shot by photographer Max Hoell, the series features model Paola Manes positioned within stark, clean studio environments that emphasize the graphic silhouettes of the collection. The imagery utilizes soft, diffused lighting to highlight textures ranging from pinstriped wools to voluminous leather skirts and shearling. Fashion styling by Linn Hagglund anchors the work in contemporary design, while set design by Andreas Frienholt frames the subject with subtle, modern elements like tubular steel furniture. Casting for the project was led by Megan McCluskie.
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