House of Dagmar

Jun 2026

For the Pre Spring 2027 campaign, House of Dagmar leans into a sophisticated, monochromatic aesthetic that channels an elevated sense of modern minimalism. Through the lens of photographers Kulesza & Pik, the project explores the interplay between structured luxury fashion and tactile materiality. The campaign features model Malgosia Bela, whose poised presence anchors a series of portraits defined by clean lines and a disciplined, neutral palette. Under the direction of fashion stylist Linn Hagglund, the collection emphasizes high-end textures—ranging from sleek leather and chunky distressed knits to tailored wool and structured shearling—against stark studio backgrounds. The visual narrative relies on a polished editorial approach, frequently utilizing studio strobe lighting to emphasize the sharp silhouettes of the garments. Many of the compositions employ a low-key chiaroscuro technique to heighten the contrast of the leather pieces, while other frames utilize high-key lighting to highlight the fluid, organic draping of off-shoulder dresses. By stripping away extraneous detail, the campaign achieves a contemporary, professional look that serves as a testament to the house's focus on meticulous craftsmanship. Each image functions as a deliberate, calculated study of garment construction, offering a refined portrait of luxury that feels both timeless and strikingly current in today’s editorial fashion landscape.

Editorial, Vertical, Minimalist, Clean

Soft Light

Designer Fashion

Advertising Campaign