House of Dagmar

Sep 2025

House of Dagmar's Fall/Winter 2025 campaign leans into a minimalist aesthetic, focusing on the intersection of Scandinavian tailoring and contemporary structure. The series features model Paola Manes within a stark, clean studio environment, defined by soft, diffused lighting and a monochromatic palette. Photographed by Max Hoell, the campaign captures the collection’s focus on oversized outerwear, leather midi skirts, and architectural layering. Styling by Linn Hagglund emphasises graphic silhouettes, while set design by Andreas Frienholt provides a backdrop of textured minimalism. Casting was managed by Megan McCluskie, with imagery utilising both monochrome and natural light techniques to highlight the collection's refined textures.

Clean, Editorial, Vertical

Soft Light

Designer Fashion

White Seamless

Advertising Campaign