House of Dagmar: CAMPAIGN F/W 25

Brand

House of Dagmar

Date

Sep 2025

Description

House of Dagmar’s Fall/Winter 2025 campaign leans into a minimalist, monochromatic aesthetic to showcase the season’s structured tailoring and sculptural outerwear. Shot by photographer Max Hoell, the series features model Paola Manes positioned within stark, clean studio environments that emphasize the graphic silhouettes of the collection. The imagery utilizes soft, diffused lighting to highlight textures ranging from pinstriped wools to voluminous leather skirts and shearling. Fashion styling by Linn Hagglund anchors the work in contemporary design, while set design by Andreas Frienholt frames the subject with subtle, modern elements like tubular steel furniture. Casting for the project was led by Megan McCluskie.

Style

Clean, Editorial, Vertical

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign