House of Dagmar

Sep 2025

House of Dagmar’s Fall/Winter 2025 campaign leans into a refined, minimalist aesthetic, showcasing the brand’s signature Scandinavian tailoring through a series of stark, high-contrast portraits. Photographed by Max Hoell, the collection focuses on clean silhouettes, structured outerwear, and monochromatic layering. The series features model Paola Manes styled by Linn Hagglund, who emphasizes textural contrast through leather midi skirts, pinstripe suiting, and oversized shearling coats. The campaign utilizes a deliberate, clean studio environment with set design by Andreas Frienholt, while casting by Megan McCluskie completes the visual identity. Techniques such as soft light and monochrome compositions anchor the editorial focus, highlighting the architectural lines and contemporary design of the F/W 25 collection.

Clean, Editorial, Vertical

Soft Light

Designer Fashion

White Seamless

Advertising Campaign