Hendy

Hendy · Renault 3-2-1

This commercial campaign for Hendy spotlights the Renault crossover lineup through a series of dynamic, live-action sequences. The narrative traverses woodland paths and outdoor environments, grounding the vehicles within active, lifestyle-oriented settings. Developed by AdSmart from Sky, the spot integrates promotional messaging—including financing offers and service incentives—directly into the visual flow. The production utilizes natural daylight to define the vehicle aesthetics, maintaining a focus on accessibility and performance within the automotive market.

Hendy · Dacia TVC

Hendy presents this automotive TVC for Dacia, capturing the vehicle in motion against a nocturnal city landscape. The narrative contrasts the clean, cinematic exterior shots of the SUV on a rain-slicked bridge with the technical process of a creative build happening indoors. Moving between high-contrast night footage and focused interior shots, the film employs live-action techniques to emphasize the vehicle's presence. AdSmart from Sky provides agency and creative support for this production.

Hendy · Arry (Honda) (July 21)

Hendy positions its latest mass-market automotive offering through a conversational commercial spotlighting a showroom encounter. The narrative focuses on a dialogue between two leads discussing various vehicle marques from within the cabin of a blue car. The production, created by AdSmart from Sky, utilises a clean, bright aesthetic that prioritises clarity and interior detail. The live-action technique emphasises the exchange, maintaining a lighthearted tone throughout the spot.

Hendy · Arry (Hendy) (July 21)

This commercial campaign for Hendy spotlights the depth of vehicle inventory and dealership services available at their locations. Featuring Harry Redknapp in a dialogue-driven spot, the production leans into a naturalistic aesthetic to highlight the dealership environment. Shot with a warm, natural light palette, the live-action project captures an interaction between Redknapp and a staff member against the backdrop of an outdoor dealership lot. AdSmart from Sky led the creative execution for this luxury automotive project.

Hendy · Jan 2021

This commercial campaign for Hendy offers an overview of the dealership’s automotive retail presence. Produced in early 2021, the spot captures the scope of the brand’s footprint through aerial drone footage of extensive forecourts and interior shots of their glass-fronted showrooms. The edit leans into a clean, professional aesthetic, utilizing fluid motion to highlight the interaction between the physical spaces and the vehicle inventory. Creative production was handled by AdSmart from Sky.

Hendy · That's Hendy Aug 2023

Hendy positions its latest brand initiative within the automotive retail space through this commercial film. The spot follows an interaction between two individuals against the backdrop of a modern showroom, highlighting the dealership environment with a focus on clean, live-action cinematography. Captured under natural lighting, the film reflects a professional atmosphere within the luxury automotive sector. AdSmart from Sky provided the agency and creative oversight for the project.

Hendy · October 22

This commercial campaign for Hendy centers on a series of conversations featuring Harry Redknapp. Captured in a warehouse setting, the project utilizes a clean live-action technique to deliver promotional content for the automotive brand. The film leans into a dynamic aesthetic, employing clear lighting and natural framing to maintain a professional tone throughout the spots. The creative direction for this automotive campaign was managed by AdSmart from Sky.

Hendy · April 2021

This commercial campaign for Hendy offers a comprehensive look at the luxury automotive dealership experience. Directed by the team at AdSmart from Sky, the film moves from scenic outdoor driving sequences to the interior of the showroom floor, focusing on the scale of the vehicle inventory and the customer journey. The production utilizes drone footage to capture the architectural scope of the lots, while live-action techniques highlight the interaction between staff and customers. With its warm, clean aesthetic and emphasis on natural light, the work documents the dealership environment and service offerings.

Hendy · (Surrey & Sussex) Autumn 2019

This automotive advertising campaign for Hendy spotlights the dealership's diverse vehicle lineup across Surrey and Sussex. The project features a series of car models moving across a clean, solid blue backdrop, incorporating dynamic animated typography to emphasize key brand attributes like freedom, function, and fun. Developed by AdSmart from Sky, the spot utilizes motion graphics and clean graphic design to maintain a vibrant, modern aesthetic. The visual approach relies on smooth transitions and high-contrast color accents to highlight the versatility of the fleet, concluding with a focus on the company's regional customer-facing identity.

Hendy · June 2025 TVC