Hendy
Dacia TVC
Brand
ProjectDacia TVC
Date
Jan 2025
Description
Hendy presents a Dacia TVC that contrasts the technical precision of automotive engineering with a candid, behind-the-scenes look at content creation. The spot juxtaposes cinematic night-time footage of a Dacia SUV navigating a wet, illuminated bridge with the warm, focused environment of a studio where a pair of creators develop a miniature set. By weaving together these high-contrast environments, the production employs a clean live-action technique to highlight both the vehicle and the process of its capture. AdSmart from Sky leads the creative direction, framing the Dacia in a nocturnal urban setting that leans into a sleek, technical aesthetic.
Style
Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Color
Jet Black
Navy
Burnt Orange
Background
Street
Context
TVC / TV Commercial
Associated creatives
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