Hendy: (Surrey & Sussex) Autumn 2019
Brand
Date
Jan 2025
Description
This automotive advertising campaign for Hendy spotlights the dealership's diverse vehicle lineup across Surrey and Sussex. The project features a series of car models moving across a clean, solid blue backdrop, incorporating dynamic animated typography to emphasize key brand attributes like freedom, function, and fun. Developed by AdSmart from Sky, the spot utilizes motion graphics and clean graphic design to maintain a vibrant, modern aesthetic. The visual approach relies on smooth transitions and high-contrast color accents to highlight the versatility of the fleet, concluding with a focus on the company's regional customer-facing identity.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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