GQ China
Featured GQ China projects
This week's top GQ China projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project GQ China · A New Era of Menswear
GQ China defines the shifting landscape of modern style with A New Era of Menswear, a comprehensive editorial series that captures the intersection of architectural structure and contemporary fluidity. Photographer Xia Shuxi navigates a diverse visual spectrum, moving seamlessly between the gritty, sun-drenched sprawl of urban infrastructure and the deliberate, quiet restraint of a studio environment. The project leans into editorial minimalism, utilizing varied lighting techniques—from the dramatic, high-contrast intensity of low-key chiaroscuro to the clean, consistent brightness of high-key setups—to dissect the season's evolving silhouette. Fashion editor and stylist Jiacheng Wu orchestrates a sartorial narrative that balances the rigid, double-breasted traditions of classic tailoring against the experimental transparency of mesh fabrics and oversized, slouchy proportions. Through the composed presence of models Dylan Xue, Wu Guoqiang, Xie Binghuan, and Yuchen Zhao, the series achieves a cinematic quality, particularly where natural light interacts with iridescent textures and concrete surroundings. The result is a sophisticated exploration of identity in menswear, where the juxtaposition of soft textures and harsh, geometric backgrounds creates an evocative, high-end tension. This body of work underscores a commitment to precision and craft, solidifying a vision for the modern man that feels both timeless and aggressively current, expertly blending technical prowess with the raw, atmospheric storytelling characteristic of global fashion editorial production.
Project GQ China · The Capital Style of A New Fall
For The Capital Style of A New Fall, GQ China delivers a striking fashion editorial that juxtaposes contemporary tailoring with the historic and modern architecture of Beijing. Captured by photographer Shenyun Ren and styled by fashion editor Jiacheng Wu, the series features models Huanyuan Li and Liu Qinzheng in various urban settings, ranging from the Great Wall to the Beijing Hotel. The project employs a clean, documentarian approach to styling, highlighting structured suits and leather outerwear against both grand, ornate interiors and sprawling public plazas. Through a mix of analogue film and digital frames, the editorial explores the intersection of classic menswear and the city’s monumental scale. By balancing desaturated palettes with warm, natural light, the series emphasizes sharp silhouettes and intricate textures, grounding high-fashion elements within recognizable, everyday landmarks.
Project GQ China · Right Now, Right Shirt
Right Now, Right Shirt is a fashion editorial feature for GQ China, documenting a series of sharp, contemporary menswear looks. The project explores the intersection of classic tailoring and modern architectural minimalism, utilizing a mix of studio and location settings to frame the collection. Photographer Shenyun Ren and stylist Jiacheng Wu collaborate to create a narrative defined by crisp silhouettes and textural depth. The imagery leans into moody, high-contrast aesthetics and tactile details—such as extended cuffs, layered wools, and shimmering silks—while employing diverse lighting techniques ranging from direct flash to soft, warm natural light. Many compositions incorporate grainy analogue film textures and geometric urban environments, creating a cohesive visual study of form and style.
Project GQ China · BOYS OF SUMMER
In the Boys of Summer editorial for GQ China, the intersection of high-end luxury fashion and raw, pastoral serenity creates a narrative that feels both aspirational and deeply rooted in the ease of the season. Captured through the lens of photographer Effy Yu, the project leans into a nuanced editorial aesthetic that pivots between lush, outdoor landscapes and controlled, sharp studio portraits. The styling, curated by Jiacheng Wu, expertly balances the technical precision of luxury houses with a relaxed, almost candid energy, allowing the featured pieces to breathe within their environment. Whether posing on a weathered wooden boat or set against the architectural, translucent backdrop of a greenhouse, model Lekan Bakare commands the frame with a contemplative, quiet confidence. The visual storytelling relies heavily on natural light to emphasize the textures of fabric and skin, while select studio strobe imagery provides a crisp, rhythmic contrast to the organic outdoor scenes. By prioritizing subtle composition and atmospheric mood over flashy artifice, the series channels a sophisticated, summer-inspired portraiture that celebrates the synergy between the subject and the landscape. The resulting imagery is a masterclass in fashion photography that honors the craftsmanship of the garments while maintaining a grounded, human-centric focus that perfectly captures the evolving spirit of modern luxury menswear.
Project GQ China · Soft Move
In the latest editorial spread for GQ China titled Soft Move, the publication explores the intersection of contemporary menswear and urban dynamism. Through a series of carefully composed frames, photographer Shenyun Ren captures the fluid essence of modern style, balancing structured tailoring with the unpredictable rhythm of city life. The project leans into editorial minimalism, utilizing natural light to highlight the intricate textures of oversized pleated trousers, mandarin collar shirts, and relaxed, deeply unbuttoned suits. Fashion editor and stylist Jiacheng Wu expertly curates these looks, where the deliberate silhouette of a sharp brown suit or a crisp monochrome ensemble feels both grounded and aspirational. The imagery moves beyond static portraiture, with long exposure techniques and action-oriented captures—such as a model caught in mid-leap—infusing the collection with a tangible sense of kinetic energy. By integrating the polished aesthetic of high-end fashion with the chaotic, out-of-focus backdrop of urban streets, the team crafts a narrative that feels authentically rooted in today’s sartorial landscape. Whether highlighting the subtle sheen of a silk shirt or the architectural weight of a long black coat, the visual storytelling emphasizes grace in motion. This project successfully positions GQ China as a leader in media and entertainment, blending lifestyle sensibility with a refined, cinematic approach to classic garment presentation.
Project GQ China · GQ China April 2026 Cover
For the April 2026 issue of GQ China, the editorial team masterfully captures actor Wang Yibo in a series of striking portraits that redefine the polished, masculine aesthetic synonymous with the publication. Under the sharp creative vision of photographer Shenyun Ren, the project leans into a moody, high-fashion narrative, transforming urban backdrops into a canvas for contemporary style. Whether Yibo is framed against the vast, blurred expanse of a city skyline or captured in a more intimate, low-key setting on industrial staircases, the imagery emphasizes a sense of controlled composure. The work is defined by a deliberate use of natural light, which highlights the rich textures of the burgundy leather and deep blue tailoring curated by fashion editor Jiacheng Wu. By balancing editorial minimalism with the stark, cinematic weight of chiaroscuro techniques, the shoot creates an atmosphere that is both accessible and aspirational. The integration of clean, bold typography directly onto the frame elevates these portraits from simple photography into a cohesive, high-impact magazine cover experience. This collaboration successfully merges the raw energy of its subject with a sophisticated, calculated approach to media and entertainment photography, ensuring that every detail, from the luxury accessories to the deliberate desaturated color grading, serves the broader, compelling story of modern stardom.
Project GQ China · Wellness, Fabulous
Wellness, Fabulous for GQ China is a vibrant, surrealist editorial campaign that redefines the intersection of high fashion and holistic self-care. Through the lens of photographer Shenyun Ren, the project leans into a playful, minimalist aesthetic, contrasting clinical wellness rituals with bold, high-contrast sartorial choices. Styling by Jiacheng Wu elevates the visual narrative, where models Guilherme Breves, Hewei Shi, and Jin Peng oscillate between meditative serenity and performative, avant-garde tableaux. Whether capturing the precise application of a skincare mask, the gravity-defying stillness of a headstand against a sprawling urban backdrop, or the calculated absurdity of interacting with oversized vegetables and feather dusters, the series demands a second look. The work masterfully employs studio strobe and natural light to emphasize texture—from the intricate patterns of luxury ceramics to the visceral reality of cupping therapy needles. With grooming and wellness as its thematic anchor, the project functions as a curated fusion of commercial polish and conceptual art. By marrying the precision of traditional acupuncture and clinical massage with the spontaneity of high-fashion portraiture, the shoot creates a distinctive visual language that feels both grounded and refreshingly whimsical, proving that self-care is as much about the aesthetic journey as it is about the physical result.
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