GQ China

Jul 2026

In the Boys of Summer editorial for GQ China, the intersection of high-end luxury fashion and raw, pastoral serenity creates a narrative that feels both aspirational and deeply rooted in the ease of the season. Captured through the lens of photographer Effy Yu, the project leans into a nuanced editorial aesthetic that pivots between lush, outdoor landscapes and controlled, sharp studio portraits. The styling, curated by Jiacheng Wu, expertly balances the technical precision of luxury houses with a relaxed, almost candid energy, allowing the featured pieces to breathe within their environment. Whether posing on a weathered wooden boat or set against the architectural, translucent backdrop of a greenhouse, model Lekan Bakare commands the frame with a contemplative, quiet confidence. The visual storytelling relies heavily on natural light to emphasize the textures of fabric and skin, while select studio strobe imagery provides a crisp, rhythmic contrast to the organic outdoor scenes. By prioritizing subtle composition and atmospheric mood over flashy artifice, the series channels a sophisticated, summer-inspired portraiture that celebrates the synergy between the subject and the landscape. The resulting imagery is a masterclass in fashion photography that honors the craftsmanship of the garments while maintaining a grounded, human-centric focus that perfectly captures the evolving spirit of modern luxury menswear.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion