Gogo
Featured Gogo projects
This week's top Gogo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Gogo · Brand Identity
The brand identity for Gogo establishes a comprehensive visual system that bridges commercial packaging and editorial lifestyle photography. Central to the project is a modular design language that utilizes retro pixel art icons, geometric color blocking, and clean typography to maintain consistency across physical and digital touchpoints. The project incorporates a wide range of assets, from structured product packaging—such as shopping bags and stationary—to outdoor advertising and lifestyle portraiture. Execution leans into minimalist principles, leveraging natural light and sharp graphic contrast to highlight textures like matte paper and metallic gold. The identity, developed by Meat Studio, Studio Daniel Siim, Les Zinc, and Atipus, balances playful digital motifs with a clean, editorial sensibility.
Project Gogo · Brand Identity
Gogo’s brand identity project serves as a expansive showcase of graphic design, motion graphics, and editorial systems. The work features contributions from a multi-disciplinary collective of design studios, including Meat Studio, How&How, Studio Bang-Gu, DutchScot, Little Troop, Wedge, and Pràctica. Across print and digital applications, the visual language relies on bold typography, minimalist illustrative assets, and a distinct, warm colour palette. The project encompasses diverse outputs, ranging from packaging design for artisanal food products to editorial layouts and outdoor advertising. Graphic systems throughout the collection utilize flat colour blocks, geometric icons, and structured typographic arrangements to maintain a cohesive brand feel. The execution incorporates varied techniques such as kinetic motion graphics, screen printing, and clean studio photography to highlight the tactile and visual qualities of the brand's identity.
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