Gogo

Nov 2022

The brand identity for Gogo is a comprehensive design system that fuses minimalist layout principles with nostalgic, retro pixel art motifs. Across a wide range of assets—from product packaging and tote bags to outdoor advertising and editorial stationery—the project utilizes a bold, vibrant color palette of red, yellow, and green to maintain visual consistency. The execution leans into geometric graphic design, with pixelated icons and clean typography anchoring the identity across diverse commercial and editorial applications. Photography within the campaign shifts between crisp studio setups and natural light editorial portraits, emphasizing the tactile quality of the various materials used. Whether applied to matte-surfaced product packaging or street-level posters, the system relies on high-contrast color blocking and structured, clean arrangements. Collaborative development for the identity was led by Meat Studio, Studio Daniel Siim, Les Zinc, and Atipus.

Horizontal, Commercial, Clean

Advertising Campaign