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Freshpet

10 projects·0 creatives·

Featured Freshpet projects

This week's top Freshpet projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Freshpet · Too Soon

Freshpet leans into the everyday rhythm of pet care in this commercial spot, 'Too Soon.' The film observes a quiet, domestic moment between an owner and his dog, set within a modern kitchen space. Crafted by agency Terri & Sandy, the narrative focuses on the preparation of a meal, emphasizing the interaction during the feeding routine. The execution utilizes a live-action technique, captured with warm, soft indoor lighting to maintain a clean aesthetic throughout the kitchen environment.

Project

Freshpet · Zodiac

This advertising campaign for Freshpet, titled Zodiac, captures a domestic moment centered on the preparation of pet nutrition. The creative follows a subject in a contemporary kitchen setting, focusing on the ritual of serving a fresh meal to a pet. The execution relies on live-action techniques to emphasize the daily routine of pet ownership. Through the use of natural light and a clean visual approach, the film maintains a warm, grounded atmosphere that highlights the product within a relatable home environment. Agency Terri & Sandy led the creative development for the project.

Project

Freshpet · Sleep

Freshpet explores the morning routine between a pet owner and his dog in the commercial spot, 'Sleep.' The narrative centers on a quiet moment in a domestic kitchen, where a man prepares a meal using Freshpet Fresh from the Kitchen chicken recipe for his attentive companion. Directed with a focus on intimacy and realism, the spot utilizes natural indoor lighting to maintain a cozy home environment. The live-action commercial highlights the interaction between the talent and the dog, emphasizing a warm visual aesthetic that defines the brand's presence in the packaged food category.

Project

Freshpet · Peter

This commercial spot for Freshpet, titled Peter, presents a domestic scene centered on the brand's pet food offerings. The production leans into a warm, clean aesthetic, utilizing live-action techniques to capture a calm interaction in a modern kitchen setting. Featuring a brown and white dog alongside two individuals, the film highlights the product within a residential context. The piece relies on natural light to define the space, focusing on the integration of the brand into a daily routine.

Project

Freshpet · My Boy Junior

Freshpet explores the bond between pet and owner in their latest commercial, 'My Boy Junior.' The film captures a small spaniel navigating a dimly lit, warm-toned restaurant interior, emphasizing the intimacy of the environment through cinematic low-key lighting. Developed as a live-action narrative piece within the CPG sector, the production leans into a warm color palette to build character focus. Heavy Duty Projects provided the music and sound design for the project.

Project

Freshpet · The Tattoo Pawlor

Project

Freshpet · In-Laws

Project

Freshpet · Dinner Date

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Freshpet · I’m A Dog Mom

Project

Freshpet · My Boy Junior