Freshpet
Zodiac
Brand
ProjectZodiac
Date
May 2026
Description
This advertising campaign for Freshpet, titled Zodiac, captures a domestic moment centered on the preparation of pet nutrition. The creative follows a subject in a contemporary kitchen setting, focusing on the ritual of serving a fresh meal to a pet. The execution relies on live-action techniques to emphasize the daily routine of pet ownership. Through the use of natural light and a clean visual approach, the film maintains a warm, grounded atmosphere that highlights the product within a relatable home environment. Agency Terri & Sandy led the creative development for the project.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Navy
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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