Freshpet explores the bond between pet and owner in their latest commercial, 'My Boy Junior.' The film captures a small spaniel navigating a dimly lit, warm-toned restaurant interior, emphasizing the intimacy of the environment through cinematic low-key lighting.
Developed as a live-action narrative piece within the CPG sector, the production leans into a warm color palette to build character focus. Heavy Duty Projects provided the music and sound design for the project.
