Freshpet
My Boy Junior
Brand
ProjectMy Boy Junior
Date
May 2026
Description
Freshpet explores the bond between pet and owner in their latest commercial, 'My Boy Junior.' The film captures a small spaniel navigating a dimly lit, warm-toned restaurant interior, emphasizing the intimacy of the environment through cinematic low-key lighting. Developed as a live-action narrative piece within the CPG sector, the production leans into a warm color palette to build character focus. Heavy Duty Projects provided the music and sound design for the project.
Style
Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Color
Chocolate
Jet Black
Rust
Background
Café
Context
TVC / TV Commercial
Associated creatives
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