Freedom
Featured Freedom projects
This week's top Freedom projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Freedom · Make Anywhere Home
The Make Anywhere Home campaign for Freedom integrates home furnishing elements into surreal, location-based photography. Across both editorial and outdoor advertising assets, the project leans into artistic staging and earthy aesthetics to highlight interior decor pieces in unexpected, raw environments. Creative direction by Reeshma Bhanji and photography by Victoria Zschommler unite the campaign, which utilizes natural light to frame furniture against urban cityscapes and rugged coastal settings. The imagery relies on a clean, editorial execution to present brand goods, ranging from outdoor bus stop displays to large-scale billboards.
Project Freedom · Spring 24
Freedom presents their Spring 24 campaign, a retail-focused project that showcases homewares through a mix of lifestyle and editorial imagery. Creative director Peter Citroni leads the visual direction, working alongside photographer Levon Baird to capture the collection across both outdoor garden settings and minimalist studio environments. The project channels a tactile aesthetic, employing a warm, clean palette that emphasizes the textures of the home goods. Set design by Savanna Co and make-up by Nadine Monley further define the look, which utilizes natural light and analogue film techniques to create an approachable, high-end feel. The campaign also integrates artistic, surrealist elements, including 3D render and CGI-influenced compositions, to highlight the collection's versatility.
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