Freedom

Jan 2024

Freedom’s Spring 24 campaign introduces a seasonal collection through a mix of lifestyle photography and editorial-leaning homeware compositions. The project, led by creative director Peter Citroni, focuses on natural light and tactile textures to frame the brand's latest interior offerings. Photographer Levon Baird captures the collection across diverse settings, from lush, sunlit outdoor gardens to minimalist studio environments. The execution employs a warm, clean aesthetic, utilizing analogue film techniques to highlight the material quality of the products, ranging from woven fabrics to stone lighting fixtures. Set design by Savanna Co and make-up artistry by Nadine Monley support the campaign’s balanced visual language, which moves between candid, relaxed scenes and surrealist, 3D-rendered concepts.

Vertical, Commercial, Warm, Clean

Natural light

Big Box Retail

Advertising Campaign