Freedom presents their Spring 24 campaign, a retail-focused project that showcases homewares through a mix of lifestyle and editorial imagery. Creative director Peter Citroni leads the visual direction, working alongside photographer Levon Baird to capture the collection across both outdoor garden settings and minimalist studio environments.
The project channels a tactile aesthetic, employing a warm, clean palette that emphasizes the textures of the home goods. Set design by Savanna Co and make-up by Nadine Monley further define the look, which utilizes natural light and analogue film techniques to create an approachable, high-end feel. The campaign also integrates artistic, surrealist elements, including 3D render and CGI-influenced compositions, to highlight the collection's versatility.
