Freedom: Make Anywhere Home
Brand
Date
Apr 2024
Description
The Make Anywhere Home campaign for Freedom integrates home furnishing elements into surreal, location-based photography. Across both editorial and outdoor advertising assets, the project leans into artistic staging and earthy aesthetics to highlight interior decor pieces in unexpected, raw environments. Creative direction by Reeshma Bhanji and photography by Victoria Zschommler unite the campaign, which utilizes natural light to frame furniture against urban cityscapes and rugged coastal settings. The imagery relies on a clean, editorial execution to present brand goods, ranging from outdoor bus stop displays to large-scale billboards.
Style
Horizontal
Techniques
Natural light
Associated creatives
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