Float
Featured Float projects
This week's top Float projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Float · Brand Identity
The brand identity for Float focuses on a high-contrast aesthetic that utilizes bold typography and saturated color palettes to communicate a playful yet structured visual language. The project spans various touchpoints, from environmental signage installations featuring plastic sprue frameworks to clean, motion-forward brand assets. Graphic design by Marlon Tate anchors the identity, while photography by Myrto Tzima captures the brand in action, blending professional portraiture with distinct props. Technical execution is further supported by CGI work from Thanasis Karagiotas, which contributes to the clean, minimalist 3D renders of the brand's graphic elements. The project relies on a versatile visual toolkit, utilizing typography and motion graphics to maintain consistency across physical and digital media.
Float · Scotland- Christmas
Float presents its Christmas campaign, 'Scotland- Christmas,' a film series focused on domestic comfort and utility. The commercial captures daily life across home settings, from kitchens to living spaces, highlighting the practical application of supportive pillows for mobility, relaxation, and pregnancy. Produced with commercial direction, the film leans into a warm aesthetic with soft natural lighting and cozy interiors. The creative was developed by AdSmart from Sky.
Float · Scotland- Christmas
Float presents a wellness-focused commercial that highlights the sensory experience of their zero-gravity therapy treatments. The campaign features a sequence moving from a contemporary reception area to the quiet solitude of private float pods, focusing on the interplay of light and water within the facility. With agency creative provided by AdSmart from Sky, the production utilizes a clean, live-action technique to capture the relaxation journey. The commercial highlights the amenities and specialized environment of the space, leaning into an aesthetic of tranquility and restorative calm.
Float · Scotland
Float presents its Scotland project, a promotional commercial highlighting the brand’s wellness and spa experience. The film follows a visitor through the facility, moving from the reception area to the quiet, specialized environment of a float pod room for zero-gravity therapy. With creative direction from AdSmart from Sky, the production leans into a clean, minimal aesthetic. The footage focuses on the modern facility design, capturing the atmosphere of the spa with professional live-action technique and precise framing.
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