Float
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2025
Description
Float introduces a cohesive brand identity system that prioritizes playful, rounded typography and a high-contrast color palette. The project spans environmental graphics, including a large-scale wall installation and outdoor billboard signage, alongside digital-first assets like motion graphics and product-led CGI renders. The creative direction leans into a minimalist aesthetic, utilizing clean, saturated tones to define the brand's visual language. Graphic design by Marlon Tate provides the structural foundation for the identity, while photography by Myrto Tzima and CGI by Thanasis Karagiotas establish the brand's versatility across both physical and digital mediums.
Style
Horizontal, Commercial, Clean
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