The brand identity for Float focuses on a high-contrast aesthetic that utilizes bold typography and saturated color palettes to communicate a playful yet structured visual language. The project spans various touchpoints, from environmental signage installations featuring plastic sprue frameworks to clean, motion-forward brand assets.
Graphic design by Marlon Tate anchors the identity, while photography by Myrto Tzima captures the brand in action, blending professional portraiture with distinct props. Technical execution is further supported by CGI work from Thanasis Karagiotas, which contributes to the clean, minimalist 3D renders of the brand's graphic elements. The project relies on a versatile visual toolkit, utilizing typography and motion graphics to maintain consistency across physical and digital media.
