FIJI Water

FIJI Water · ORIGINS

FIJI Water · After Party

FIJI Water presents 'After Party,' a commercial project that channels high-energy nightlife through a series of dynamic, live-action sequences. The campaign captures the atmosphere of a dimly lit venue, utilizing vibrant neon lighting to create a moody and cinematic aesthetic. Directed by William McVay, the footage emphasizes fluid camera movements and tight framing among a crowd of revelers. The piece highlights a nocturnal environment, focusing on the movement and energy of the setting to build its visual narrative.

FIJI Water · Thrift Store

FIJI Water's 'Thrift Store' campaign captures a spirited day of discovery, following two individuals as they navigate a boutique filled with vintage garments. The production leans into a vibrant, high-energy aesthetic, utilizing natural light to highlight the store's retro displays and neon accents. Developed by William McVay, the commercial employs a live-action technique to ground the brand within a casual, retail-focused environment. The narrative focuses on the interaction between the shoppers and the retail space, maintaining a consistent, playful tone throughout the short-form video.

FIJI Water · Girls Weekend

FIJI Water’s Girls Weekend campaign leans into high-energy, candid moments. The spot captures the spontaneity of a getaway, centering on two women in a hotel environment. Directed by William McVay, the commercial utilizes a live-action technique that emphasizes rapid motion and saturated tones. The composition remains focused on the action within the corridor, maintaining a warm and bright aesthetic throughout.