FIJI Water
Thrift Store
Brand
ProjectThrift Store
Date
Apr 2026
Description
This commercial campaign for FIJI Water features two shoppers navigating a vibrant vintage thrift store. The spot highlights the lively environment of the boutique, utilizing natural light to capture the retro displays and eclectic clothing racks. Produced by William McVay, the film leans into a playful tone, centering on the interaction between the two women as they browse the retail space. The brand is integrated throughout the shop environment, maintaining an energetic pace throughout the production.
Style
Horizontal, Commercial, playful
Techniques
Natural light
Industries
Beverages
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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