FIJI Water
Girls Weekend
Brand
ProjectGirls Weekend
Date
Apr 2026
Description
FIJI Water’s Girls Weekend campaign leans into high-energy, candid moments. The spot captures the spontaneity of a getaway, centering on two women in a hotel environment. Directed by William McVay, the commercial utilizes a live-action technique that emphasizes rapid motion and saturated tones. The composition remains focused on the action within the corridor, maintaining a warm and bright aesthetic throughout.
Style
Horizontal, Commercial, Action, Saturated, Warm
Industries
Beverages
Color
Royal Blue
Gold
Pure White
Background
Hotel Lobby
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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