Entre Pierre & Terre
Featured Entre Pierre & Terre projects
This week's top Entre Pierre & Terre projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Entre Pierre & Terre · Brand Identity
The brand identity for Entre Pierre & Terre acts as a masterclass in minimalist packaging design, seamlessly bridging the gap between raw, organic origins and modern, high-end shelf presence. Developed by Wedge, the project breathes life into the craft alcoholic beverages sector through a sophisticated visual language that prioritizes tactile textures and clean, high-contrast layouts. The execution leans heavily into a deliberate two-tone palette, where bold red hand-drawn typography pops against cream-colored paper labels, grounding the products in an artisanal aesthetic. By integrating professional commercial product photography—characterized by soft, even lighting—with intimate, lifestyle-oriented shots taken within lush orchards, the brand successfully narrates its own history from the fruit tree to the bottle. The clever inclusion of a smiling dog motif on the crown caps adds a touch of playful personality, preventing the minimalist design from feeling overly clinical. This project manages to balance the technical precision of graphic design with a cinematic, natural light approach to lifestyle imagery, effectively positioning Entre Pierre & Terre as a premium choice for consumers. Ultimately, the work succeeds by emphasizing the intersection of heritage and craft, using refined vector typography and considered composition to elevate standard cider and perry packaging into a cohesive, memorable identity that resonates with both local tradition and contemporary design sensibilities.
Project Entre Pierre & Terre · Brand Identity
Entre Pierre & Terre introduces a visual identity for their artisanal cidrerie, blending graphic design with editorial product photography. The project, designed by Wedge, leans into a minimalist aesthetic characterized by hand-sketched botanical illustrations and clean serif typography. Photography by Lawrence Fafard captures the cider within an editorial framework, utilizing analogue film techniques to highlight the product's texture and warmth. Stylist Evelyne Morin complements the visual narrative by integrating the glass bottles into floral arrangements, emphasizing the brand's connection to nature through a soft, warm color palette.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
