Entre Pierre & Terre: Brand Identity

Oct 2020

Entre Pierre & Terre introduces a visual identity for their artisanal cidrerie, blending graphic design with editorial product photography. The project, designed by Wedge, leans into a minimalist aesthetic characterized by hand-sketched botanical illustrations and clean serif typography. Photography by Lawrence Fafard captures the cider within an editorial framework, utilizing analogue film techniques to highlight the product's texture and warmth. Stylist Evelyne Morin complements the visual narrative by integrating the glass bottles into floral arrangements, emphasizing the brand's connection to nature through a soft, warm color palette.

Horizontal, Clean

Advertising Campaign