El Primo Sanchez
Featured El Primo Sanchez projects
This week's top El Primo Sanchez projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project El Primo Sanchez · Brand Identity
El Primo Sanchez’s brand identity project brings a vibrant, tactile aesthetic to the hospitality space. The work centers on a high-contrast color palette of deep royal blue and warm orange, utilizing clean typography to create a cohesive visual system across print and environmental touchpoints. The project incorporates a variety of collateral, including menu design, staff uniforms, and architectural signage. Photography by Foliolio and Steven Woodburn captures the brand's graphic nature, employing natural light to highlight textures ranging from glossy ceramic tiles and polished brass to woven linen textiles. Graphic design for the project was led by The Bar Brand People. The resulting identity utilizes typography and geometric layouts to balance modern commercial design with a distinct, character-driven narrative.
Project El Primo Sanchez · Brand Identity
The brand identity for El Primo Sanchez is a comprehensive study in modern hospitality graphic design, featuring a cohesive visual system across print collateral and environmental signage. The project utilizes a restrained, editorial approach to typography, pairing bold serif lettering with minimalist layouts to establish a distinct and legible brand presence. Executed through a curated color palette of deep greens, rich reds, and soft creams, the work spans diverse touchpoints including folded brochures, daily menus, and wine lists. The design leverages tactile paper stocks and screen print techniques to ground the visual system in an artisanal, warm aesthetic. Collaborators on the project include The Bar Brand People, Davy Denduyver, Caterina Appignani, DutchScot, Angel & Anchor, Studio Oker, Enrique Presa, 25AH, Korak Studio, Pràctica, Goods, and Heydays.
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