Drayton Motors
Featured Drayton Motors projects
This week's top Drayton Motors projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Drayton Motors · TVC
Drayton Motors’ latest television commercial highlights its dealership service offerings, focusing on Kia vehicle availability and warranty packages. The spot integrates live-action footage of the dealership floor with flat character illustrations, creating a hybrid visual aesthetic that balances showroom presentation with motion graphics. Developed in collaboration with AdSmart from Sky, the campaign channels a clean and accessible approach to automotive retail. The project leans into a mix of animation and VFX, utilizing overlay text to communicate promotional details and dealer contact information to viewers.
Drayton Motors · Kia - Animated
Drayton Motors presents this automotive campaign featuring the Kia showroom experience through a blend of live-action technique and clean animation. The project showcases various dealership staff members, including the general manager, sales manager, service manager, and parts controller, as they communicate dealership offers and warranty information. Developed in collaboration with AdSmart from Sky, the commercial utilizes overlay text graphics to highlight vehicle details. The visual direction focuses on the dealership environment, featuring red and black Kia models parked across the indoor showroom and exterior building frontage.
Drayton Motors · v6 Low Res
Drayton Motors showcases its dealership facilities in this automotive promotional campaign, highlighting the Kia showroom location. The creative execution, managed by AdSmart from Sky, utilizes clean animation and VFX techniques to present staff and dealership assets in a professional format. The commercial focuses on the physical presence of the dealership, incorporating clear brand markers and promotional overlays. The production maintains a horizontal orientation, tailored for broadcast or digital distribution within the luxury automotive sector.
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