Drayton Motors: Kia - Animated
Brand
Date
Jan 2025
Description
Drayton Motors presents this automotive campaign featuring the Kia showroom experience through a blend of live-action technique and clean animation. The project showcases various dealership staff members, including the general manager, sales manager, service manager, and parts controller, as they communicate dealership offers and warranty information. Developed in collaboration with AdSmart from Sky, the commercial utilizes overlay text graphics to highlight vehicle details. The visual direction focuses on the dealership environment, featuring red and black Kia models parked across the indoor showroom and exterior building frontage.
Style
Horizontal, Commercial, Clean
Techniques
Animation
Industries
Color
Crimson
Jet Black
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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