Drayton Motors: TVC
Brand
Date
Jan 2025
Description
Drayton Motors’ latest television commercial highlights its dealership service offerings, focusing on Kia vehicle availability and warranty packages. The spot integrates live-action footage of the dealership floor with flat character illustrations, creating a hybrid visual aesthetic that balances showroom presentation with motion graphics. Developed in collaboration with AdSmart from Sky, the campaign channels a clean and accessible approach to automotive retail. The project leans into a mix of animation and VFX, utilizing overlay text to communicate promotional details and dealer contact information to viewers.
Style
Horizontal, Commercial, Clean
Techniques
Animation, VFX / visual effects
Industries
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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