Drayton Motors
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
This television commercial for Drayton Motors introduces a campaign focused on Kia vehicle offerings and dealership services. Developed by AdSmart from Sky, the spot utilizes animated character presenters to guide viewers through dealership staff introductions, warranty information, and current approved used car inventory. The production integrates flat character animation with live-action automotive footage, creating a clean visual balance that highlights promotional details through clear text overlays. The project maintains a functional focus, setting the dealership narrative against the environment of the local showroom.
Style
Horizontal, Commercial, Clean
Techniques
Animation, VFX / visual effects
Industries
Luxury Automotive
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.