Drax

Drax · Be future positive

Drax · Be Future Positive

Drax explores concepts of energy and sustainability in the corporate brand film, Be Future Positive. Developed in collaboration with agency AdSmart from Sky, the piece utilizes minimalist graphic animation to illustrate the brand's core messaging. The visual approach relies on flat geometric shapes and a vibrant color palette, focusing on vector-based assets that transition between abstract forms and stylized icons. These graphic sequences highlight energy usage and environmental themes through a clean, commercial visual language.

Drax · Electric Vehicles

Drax explores the integration of electric vehicles within commercial fleets through a motion-graphics-led campaign. The project centers on a digital navigation interface, utilizing 3D render and CGI techniques to communicate complex data points regarding charging infrastructure and electrification benefits for businesses. Developed by AdSmart from Sky, the commercial content prioritizes clarity and utility. The visual execution relies on a high-contrast palette of blues and whites, framing technical assessments of scheduling and fleet suitability within a clean, modern interface.

Drax · Future positive