Drax: Be Future Positive
Brand
Date
Jan 2025
Description
Drax explores concepts of energy and sustainability in the corporate brand film, Be Future Positive. Developed in collaboration with agency AdSmart from Sky, the piece utilizes minimalist graphic animation to illustrate the brand's core messaging. The visual approach relies on flat geometric shapes and a vibrant color palette, focusing on vector-based assets that transition between abstract forms and stylized icons. These graphic sequences highlight energy usage and environmental themes through a clean, commercial visual language.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Context
Brand Film / Corporate Video
Associated creatives
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