Drax explores concepts of energy and sustainability in the corporate brand film, Be Future Positive. Developed in collaboration with agency AdSmart from Sky, the piece utilizes minimalist graphic animation to illustrate the brand's core messaging.
The visual approach relies on flat geometric shapes and a vibrant color palette, focusing on vector-based assets that transition between abstract forms and stylized icons. These graphic sequences highlight energy usage and environmental themes through a clean, commercial visual language.
