Drax
Be Future Positive
Brand
ProjectBe Future Positive
Date
Jan 2025
Description
Drax launches the Be Future Positive campaign, a corporate brand film exploring sustainability and energy usage. Developed by agency AdSmart from Sky, the piece moves away from traditional documentary styles in favor of a graphic-led, animated approach. Featuring minimalist vector graphics and flat geometric shapes, the animation cycles through a series of stylized icons—including pie charts, trees, and lightbulbs—to visualize energy concepts. The work utilizes a vibrant color palette against solid backgrounds to maintain a consistent brand identity across the film.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Telecommunications
Context
Brand Film / Corporate Video
Associated creatives
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